Sofia has 10 years of experience in Audiovisual Arts and Design, starting her career during her first years of university. She specialises in Advertising Photography but also has extensive education and experience in Design and Digital Media. Sofia maintains a wide variety of skills that assist in supporting professionals and enthusiasts involved in the Creative industries.
Some of her clients include Kodak, Airbnb, Booking.com, Uber, Deliveroo, Treatwell and Get Your Guide.
She has 8 years of teaching experience and has taught educators, art directors, creative professionals but also students of all ages and abilities, including individuals with behavioural problems and learning difficulties.
Moreover, she has delivered bespoke courses focused on Adobe and Creative training for companies and institutes such as BBC, NHS, RBS, SKY, Channel 4, Barclays, SAAS, The National Gallery, ILGA-Europe and also has delivered training days for several Universities and Colleges.
Sofia has successfully employed a motivational approach when teaching and found that this led to many positive student outcomes, such as developing their creative thinking. She chooses content and activities that are both significant and challenging for the students so that they are stimulated to think beyond their comfort zone and feel involved in their own learning process. A key part of her career is helping students reach their full potential, which she works towards by focusing on creative thinking when teaching.
What is your education and expertise?
I hold a first-class (Hons) BA degree in Photography and Audiovisual Arts with specialization in Advertising Photography. Additionally, I hold a Digital Photography online course certificate from the University of Harvard. Furthermore, I am the only Adobe Education Trainer and one of the few Adobe Certified Instructors and Experts within Scotland. Because of my comprehensive knowledge of the Adobe Suite and Digital Media theory, I received a series of certifications from Adobe, such as Associate Educator Specialist in Visual and Video Design, Digital Imaging and Digital Creativity Expert for classrooms, Expert in Digital Media and Creativity Training and Adobe Education Trainer, accrediting me to train other educators.
Which is your greatest satisfaction as a tutor?
I’ve been trained in all of Adobe Creative software, giving me the ability to help professionals in a variety of fields. I began by tutoring my classmates in university, making me realise my love for teaching, leading to my first tutoring position at the age of 22. I love using my knowledge to help and inspire people, giving them the opportunity to see their own visions become a reality. I feel a great sense of achievement and pride in helping my students realise their full potential in design or photography and that in itself is hugely rewarding.
What advice would you offer to a student that wants to become an expert in the field you are teaching?
In the words of one of my greatest inspirations, Sir Ken Robinson, 'If you're not prepared to be wrong, you'll never come up with anything original'. In the world of creative arts there is no definitive right or wrong, so as long as you nurture your inner child and do not limit your creativity you will go on to create great things.