Sofia has 10 years of experience in Digital Media, Photography and Design, allowing her to maintain a wide variety of skills that assist in supporting students, professionals and enthusiasts involved in the Creative industries. Moreover, she holds a 1:1 BA in Photography and Audiovisual Arts and is expecting a Design and Digital Media MSc from the University of Edinburgh.
Some of her clients include Kodak, Airbnb, Booking.com, Uber, Deliveroo, Treatwell and Get Your Guide.
She has 8 years of teaching experience and has taught educators, art directors, creative professionals but also students of all ages and abilities, including individuals with behavioural problems and learning difficulties.
Moreover, she has delivered bespoke courses focused on Adobe and Creative training for companies and institutes such as BBC, NHS, WWF, Roche, SKY, BT, Barclays, The National Gallery, ILGA-Europe and also has delivered training days for several Universities and Colleges.
Sofia has successfully employed a motivational approach when teaching and found that this led to many positive student outcomes, such as developing their creative thinking. She chooses content and activities that are both significant and challenging for the students so that they are stimulated to think beyond their comfort zone and feel involved in their own learning process. A key part of her career is helping students reach their full potential, which she works towards by focusing on creative thinking when teaching.
What is your education and expertise?
My degree focused in Photography and Audiovisual Arts, allowing me the opportunity to experiment with different forms of visual arts whilst specialising in advertising photography and image editing. I have also achieved a Digital Photography course certificate from the University of Harvard and expecting a Design and Digital Media MSc from the University of Edinburgh.
Furthermore, I am one of the very few Adobe Certified Instructors and Experts within Scotland and the only one certified to teach all of the Adobe Creative Suite. Because of my comprehensive knowledge of the Adobe software and digital media theory, I received a series of certifications from Adobe, such as Educator Specialist in Visual and Video Design, Digital Imaging and Digital Creativity Expert for classrooms, Expert in Digital Media and Creativity Training and Adobe Education Trainer, accrediting me to train other educators.
Why did you choose to teach and what is your greatest satisfaction as a tutor?
I followed a career path that allowed me to gain diverse skills, as I was eager to immerse myself in all types of digital media. This wide variety of skills and experience, assisted me in supporting other professionals and enthusiasts involved in the creative industries.
At first, I began by tutoring my classmates in university, making me realise my love for teaching, leading to my first teaching position at the age of 22.
I feel a great sense of achievement and pride in helping my students realise their full potential and that in itself is hugely rewarding. I love using my knowledge to help and inspire people; giving them the opportunity to see their visions become a reality and would love to devote my future in inspiring and educating creatives.
What advice would you offer to a student that wants to become an expert in the field you are teaching?
In the words of one of my greatest inspirations, Sir Ken Robinson, 'If you're not prepared to be wrong, you'll never come up with anything original'. In the world of creative arts there is no definitive right or wrong, so as long as you nurture your inner child and do not limit your creativity you will go on to create great things.